Portfolio
A few of the things I’ve done during my ad career, alongside many amazing people.
Rebranded a 175-year-old Fortune 500 company as a tech powerhouse.
Created an event franchise that inspires women in tech, and told the story of the future of finance.
Grown a collision repair brand with an award-winning Super Bowl radio ad, a surreal TV spot, and digital that did numbers.
Defined editorial strategies that make brands smarter, funnier, and louder.
Wrote a ludicrously in-depth guide to verbal design, which is yours if you want it.
Branded the world’s most interesting AdTech company.
Reimagined the websites of American icons—from the New York skyline to the open road.
Helped a New York institution execute a pandemic pivot and go direct to consumer.
What’s next?