Portfolio

I’ve had some wonderful opportunities during my ad career, alongside many amazing people.

Here are some of the things I’ve helped to do.

Rebranded a 175-year-old Fortune 500 company as a tech powerhouse.

Thomson Reuters: Clarity to Act >

Created an event franchise that inspires women in tech, and told the story of the future of finance.

Citadel: Boundless >

Citadel: Ambition into Action >

Grown a collision repair brand with an award-winning Super Bowl radio ad, a surreal TV spot, and digital that did numbers.

Service King: Mission2Hire >

Service King: Bad Repair Bozo >

Service King: Nets and New Neighbors >

Defined editorial strategies that make brands smarter, funnier, and louder.

JBL: Make Some Noise >

NSSPlus: Red Team, Assemble! >

Wrote a ludicrously in-depth guide to verbal design, which is yours if you want it.

Branded the world’s most interesting AdTech company.

Simpli.fi: True Relevance >

Reimagined the websites of American icons—from the New York skyline to the open road.

Empire State Building: New York Starts Here >

Peterbilt: Truck Yeah! >

Helped a New York institution execute a pandemic pivot and go direct to consumer.

Baldor: Ingredients for the Home Restaurant >

How can I help you?