Simpli.fi is a powerful AdTech partner for independent agencies and brands. Simpli.fi’s demand-side platform connects advertisers with audiences, unlocking the full potential of every byte of available data, while their software helps automate the business of reaching your best customer.
But AdTech is a crowded field. An AdTech ecosystem map looks like a swarm of angry bees. All those bees are promising the same sweet nectar of fancy tech and ROI. What could we stand for that was different?
We realized that what everyone—advertisers, customers, Simpli.fi—wants from advertising is to reach the people at the right place and time. In other words, what everyone wants is relevance. And thanks to Simpli.fi’s technology, the brand is uniquely positioned to deliver.
With that idea in hand, a rebranding and website build began.
The Highlights
A brand-new voice and style. We brought style and intention to a category that frequently lacks both. Our stripped-back palette combines sleek black with electric green, with a cool, composed and confident voice to match.
A unifying message. Like many AdTech companies, Simpli.fi was known for a range of solutions but not for an overall positioning. We focused messaging and copy on our ability to help advertisers deliver relevance—giving the brand an overarching idea to be known by.
Taking the lead. New colors are nice, but Simpli.fi is a lead-gen site. Detailed solution pages break down what customers get and why they should want it, and make it effortless to convert.
