The world sure has a lot of AdTech companies—all of them promising the same sweet nectar of ROI and fancy tools.
And the promises may be true—but is anybody listening?
I could tell you that Simpli.fi’s demand-side platform uses the magic of unstructured data, while their software helps automate… okay, I’ll stop.
Ultimately, what everyone—advertisers, customers, Simpli.fi—wants from advertising is to reach the people at the right place and time.
In other words, what everyone wants is relevance. And Simpli.fi’s technology positions the brand to deliver.
With that idea in hand, a rebranding began.
The Highlights
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We brought style and intention to a category that lacks both. Our stripped-back palette combines sleek black with electric green, with a cool, composed and confident voice.
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Simpli.fi was known for a range of solutions but not for an overall positioning. We made product copy an occasion to reinforce our message of relevance.
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New colors are nice, but Simpli.fi is a lead-gen site. Detailed solution pages break down the offering, making it effortless to convert.
