Clarity to Act

Thomson Reuters

Branding | Winner, Brand Identity, Shorty Awards
Gold, Corporate Identity Program, ANA B2 Awards

In a world where truth is contested and knowledge is a moving target, Thomson Reuters is known for fearless reporting and trusted content.

Yet today’s Thomson Reuters is not just a purveyor of facts.

It’s a tech company changing the face of professional work.

We were tasked with Thomson Reuters’ first down-to-the-studs rebrand in over 15 years—defining the brand’s place in a changing world.

We discovered that today’s professionals are tasked with guiding us through complexity—yet even they risk being overwhelmed.

What professionals need now is the clarity to act on what matters.

This insight created a new role for the brand: Clarifying the Complex, and a new platform: Know Today. Navigate Tomorrow.

The Highlights

  • Our brand instills this feeling with a green and orange palette, golden hour photography, and a brand voice that create a yin-and-yang balance of assurance and energy.

  • Our brand platform—Know today. Navigate tomorrow—captures our value to professionals in the AI era.

  • We built out comprehensive digital brand guidelines fit for a Fortune 500 company operating at global scale.