Clarity to Act
Thomson Reuters
Campaign | Winner, Brand Identity, Shorty Awards
Gold, Corporate Identity Program, ANA B2B Awards
Silver, w3 Awards, General Websites—Branding
Thomson Reuters is an 175-year-old technology company. But no one saw it that way.
Professionals have always relied on Thomson Reuters for the information to guide us.
But in today’s world, even professionals risk being overwhelmed by complexity.
Tasked with the company’s first down-to-the-studs rebrand in 15 years, we saw that Thomson Reuters’ technology and content provided something more valuable than information.
Clarity.
This idea shaped our strategic concept, Clarifying the Complex, and our brand platform: Know Today, Navigate Tomorrow.
53%
Lift in unaided awareness post launch
88%
Increase in brand consideration
1.5 million
Assets downloaded internally post launch
