Clarity to Act
Thomson Reuters
Branding
In a world where truth is contested and knowledge is a moving target, Thomson Reuters is known for fearless reporting and trusted content.
Yet today’s Thomson Reuters is not just a facts company. It’s a tech company changing the face of professional work.
We were tasked with Thomson Reuters’ first down-to-the-studs rebrand in over 15 years—defining the brand’s place in a changing world.
We realized that today, we depend on professionals to guide us through complexity—yet even professionals risk being overwhelmed.
What’s needed is not more information or even more technology.
It’s clarity.
The Highlights
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Our brand instills this feeling with a green and orange palette, golden hour photography, and a brand voice that create a yin-and-yang balance of assurance and energy.
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Our brand platform—Know today. Navigate tomorrow—captures our value to professionals in the AI era.
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We built out comprehensive digital brand guidelines fit for a Fortune 500 company operating at global scale.
