Mission2Hire
Service King
Campaign | Winner, Westwood One Awards of Sound
We had just started on the Service King account when a little writing assignment popped up. The client had bought radio ad space for Super Bowl 50.
It turns out the radio audience for the Super Bowl is tens of millions of people.
The spot tells the story of Service King employee and wounded veteran Jeremiah Kuehl, who served his country in Afghanistan and Iraq and found a new calling through Service King’s Mission2Hire program.
Jeremiah’s story speaks for itself. So we let it.
By popular vote, the ad won the 2016 Westwood One Awards of Sound, beating out far more favored contenders.