Bad Repair Bozo
Service King
Campaign
Bad repairs follow you around.
Service King is a national collision repair provider that defies the stereotype of gruff technicians and greasy workshops, combining excellent repairs with thoughtful service.
Our research showed that when would-be customers are in an accident, near enough is not good enough. Cost takes second place to trust.
This :30 spot reinforces the importance of choosing collision repair wisely with a simple reminder.