Bad Repair Bozo

Service King is a national collision repair provider that defies the stereotype of gruff technicians and greasy workshops, combining excellent repairs with thoughtful service.

Our research showed that when would-be customers are in an accident, cost takes second place to getting trusted repairs.

But how do you know who to trust?

This :30 spot reinforces the importance of choosing collision repair wisely with a simple reminder: Bad repairs follow you around.

Specifically, they follow you around in the form of Bad Repair Bozo: part unwanted family member, part Ghost of Repairs Past, part plush toy.