Ambition into Action

Citadel and Citadel Securities

Website | Winner, Gramercy Institute, Excellence & Achievement in Financial Marketing, Corporate Websites
Winner, Web Awards, Outstanding Website
Finalist, Content Marketing Awards, Best Content-Driven Website

There’s only one way to become the most profitable hedge fund manager of all time and the world’s leading market maker: challenge and inspire the world’s most brilliant minds.

To recruit extraordinary people, Citadel and Citadel Securities go head to head with household-name companies in finance and tech.

And to drive their success, they have to persuade those people to choose them over the more familiar option.

The pitch is simple: At Citadel and Citadel Securities, people achieve more.

The culture and the resources available are obsessively crafted to fuel achievement. If you’re the right kind of person, that’s the most exciting environment imaginable.

Our job: make that message accessible enough for the web but smart and real enough to pique the interest the brightest people on the planet.

The Highlights

  • We gave voice to the firms’ limitless ambition in a way that felt grounded in action.

  • Detail pages for key roles give talent a glimpse into what they’d be doing and why it’s exciting, at an unusual level of detail for secretive industries.

  • We distilled our knowledge into messaging toolkits that could be applied beyond web, across all communications with key audiences.