Make Some Noise

There are two kinds of people in this world: those who bring JBL speakers to picnics, and those who want to be their friends.

JBL is a cool, fun, and irreverent brand. And they’re passionate about sound. Did you know they stress test speakers for 100 hours straight?

Sadly, a lot of people don’t.

JBL have expertise and passion like no one else—and yet their content wasn’t showing their heart for sound or their smarts for technology.

Across web, email, and social, we set out to make some noise for a brand that deserves to be heard—bringing a conversational, playful tone to complex topics that in some cases involved (gasp) actual science.

And we crafted an in-depth editorial strategy and training for the JBL team on how to craft more beautiful words in future.

While I contributed overall direction, my editorial eye, and a certain can-do spirit, you’re reading the words of Gabby Rohland and Toria Rainey. Go pay their books a visit.