Make Some Noise

There are two kinds of people in this world: those who bring JBL speakers to picnics, and those who want to be their friends.

JBL is a cool, fun, and irreverent brand. And they’re passionate about sound. Did you know they stress test speakers for 100 hours straight?

Sadly, a lot of people don’t.

JBL have expertise and passion like no one else—and yet their content wasn’t showing their smarts for technology or their heart for sound.

Across web, email, and social, we set out to make some noise—bringing a conversational, playful tone to complex topics that in some cases involved (gasp) science.

And we crafted an in-depth editorial strategy and trained over 80 JBL marketers globally on how to craft more beautiful words in future.

While I contributed overall direction, my editorial eye, and a certain can-do spirit, you’re reading the words of Gabby Rohland and Toria Rainey. Go pay their books a visit.