Smarter, Stronger, Louder
JBL
Content/Editorial | Gold - Shorty Awards, GEO
Gold - Shorty Awards SEO/SEM
Silver - Drum Awards for Marketing, AI
Editorial in The Drum (by me!)
The first AI-native discovery system for the way we search now.
Search has escaped the search bar. The kids do their “Googling” on TikTok, and more and more product discovery comes from large language models.
But what if every platform could be a search platform?
We deployed AI agents to show us how people discover their perfect sound across every platform imaginable.
We reverse-engineered our web editorial content to be readable by LLMs, but enjoyable for humans. Then we brought our strategy into social: answering questions and bringing joy.
In future, we’ll just call this marketing. You heard it here first.
Next: Citadel: Boundless >
+2,434%
Year-over-year growth in referrals from LLMs
200x
Engagement lift on our YouTube Shorts
54%
Of newly launched content surfaced in AI overviews or top positions