Hometown Heroes
Service King may be a national brand, but Dallas is home. We had the opportunity to produce Service King’s out-of-home creative for the AAC Center. Our work was, appropriately enough, basketball- and hockey-themed, showing off our experience in countless high-pressure collision repair situations.
Seeing your work in the wild is a real treat, but I worry all that yellow distracted Harrison Barnes.
New Neighbor
Service King was acquiring collision repair centers around the country. People needed to know we were in town, but we needed to introduce the brand in a way that was sensitive to the fact a local business was being acquired.
To show our local credentials, we introduced Service King as a new neighbor, running over 250 locally targeted display ads. For each, we shouted out nearby restaurants with specific items from the menu—each fact-checked and approved by our new Service King team members.
A Final, Humble Reminder
Please.
