Truck Yeah!

Peterbilt

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An American Style Icon

Peterbilt is the truck for those who demand the best in technology, driver comfort, and straight-up American style. Peterbilt builds hundreds of trucks per day from their plant in Denton, Texas, each one customized to the exact requirements of its purchaser. (They have robots.)

But while Peterbilt is an iconic brand, buying a truck is a business decision. Looks don’t matter if the truck guzzles gas, breaks down, or sends you to the chiropractor after a day’s driving.

As everything about a Peterbilt is engineered for efficiency, comfort, and safety, our task was to show prospective purchasers that there was no conflict between substance and style.

The Highlights

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